Register for our kickoff of the first phase of the SpringMo Black Wellness Initiative

Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

In a society where people are increasingly online, marketing strategies have had to adapt to remain effective. While the days of traditional grassroots marketing—characterized by face-to-face interactions, local events and word-of-mouth campaigns—are not necessarily over, they have evolved. This evolution has largely been driven by the rise of social media, influencer marketing and the emergence […]