Saving Starbucks: What We Can Learn From Brian Niccol’s Vision to Refocus the Coffee Giant
This month, Brian Niccol was announced as Starbucks’ new CEO. The 50-year-old businessman has high hopes for the global coffee chain, demanding critical changes to its operations and promising a major overhaul of its crumbling brand image. Niccol hopes to steer Starbucks back on track, as the company has struggled in recent years to regain […]
