The Pumpkin Spice Effect

(THE CONVERSATION) Imagine this: Two days before your family holiday party, you get a text about an online order you placed a week ago, saying

California officials have declared a state of emergency over the spread of bird flu, which is tearing through dairy cows in that state and causing sporadic illnesses

He has been named one of TIME’s 100 most influential people. He has five New York Times bestsellers. But it wasn’t by accident. Malcolm Gladwell