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Don’t Let Digital Marketers Tell You that You Can’t Measure ROI

Most of my audience knows me as a journalist, but my alter ego is a digital marketer. Recently, someone I work with told me that you can’t measure the return on investment in marketing. I called BS.  Marketing is a long game with many touches. While you may not be

Does Owning a Pet Contribute to Your Success?

Today, 62% of Americans own a pet; and of those pet owners, 97% of them consider their pet to be a part of their family. Pets have become a huge part of American culture and bring joy to many homes, but are there benefits of having a pet that contribute

Don’t Let Digital Marketers Tell You that You Can’t Measure ROI

Most of my audience knows me as a journalist, but my alter ego is a digital marketer. Recently, someone I work with told me that you can’t measure the return on investment in marketing. I called BS.  Marketing is a long game with many touches. While you may not be

Does Owning a Pet Contribute to Your Success?

Today, 62% of Americans own a pet; and of those pet owners, 97% of them consider their pet to be a part of their family. Pets have become a huge part of American culture and bring joy to many homes, but are there benefits of having a pet that contribute