October 15, 2025
The restaurant has shut down its flagship location as it re-brands other storefronts.
This Is It, the famous soul food hotspot in Houston that hosted Beyoncé and former first lady Jill Biden, has shut down its flagship locatio in the Third Ward after six decades.
The restaurant cooked its last meals on Oct. 12.
“Thank you to every guest who walked through our doors, every vendor who stood by our side, and every neighbor who cheered us on through the years. To the city of Houston and the communities near and far who made This Is It Soul Food a place of warmth, connection, and tradition, your trust, your stories, and your unwavering support gave us strength,” wrote the restaurant owners.
The restaurant was heralded in and beyond Houston. Beyoncé and Kelly Rowland frequently patronized the eatery during their early years in Destiny’s Child. In August 2024, Rowland even spotlighted the restaurant with Pepsi’s Local Eats campaign, with her own memorable meal named after her, per People.
Famous patrons, including Jill Biden, have made This Is It a household name, which has since allowed its owners to branch out into new locations and ventures.
The restaurant added, “For over 66 years of business, we have cherished the memories and lessons each season brought. As we close this chapter, we carry with us the memories of shared meals, celebrations, and the enduring spirit of family. From the heart of Fourth Ward to the historic 3rd Ward, we now say goodbye, and we look forward to focusing on growth, rebranding, and innovation at our Humble location. We are grateful for the communities we’ve served across Houston and beyond, and we remain thankful for the relationships that sustained us.”
This is It’s other location in Humble, Texas, remains open for soul food lovers to dig in.
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