
Older, Wiser, Wealthier: How The Over-50 Demographic Became The Next Big Brand Opportunity
by BLACK ENTERPRISE Editors November 7, 2025 One in five Shopify merchants over 55 launched their business in the past year, according to company data. Retirement? Martha Stewart and others over 50 didn’t get the memo. At 84, she’s reinventing herself—again. With Elm Biosciences, the self-made billionaire is adding a








