
Serena Williams Ups Her Investment Strategy As Founders Get ‘More Choosy’
by Jeroslyn JoVonn September 12, 2025 Serena Williams is channeling her competitive edge into the boardroom, sharpening her investment strategy as startup founders become “more choosy.” Since launching Serena Ventures, the tennis legend has grown the firm into a $111 million fund with stakes in 16 unicorns, startups valued at