
Behind a beauty backlash: Mielle Organics founder claims viral controversy was fueled by paid misinformation
2024 has been an interesting year for Mielle Organics. After its rosemary growth oil went viral in 2023 and the brand announced its partnership with Procter & Gamble Beauty, the narrative around the once-beloved Black-owned haircare company shifted dramatically. Earlier this year, Mielle Organics found itself embroiled in social media