Nascar’s Rajah Caruth Named 1st Celebrity Ambassador For Black-Owned WavEnforcer
photo credit: wikkimedia by Sidnee Michelle October 15, 2026 The partnership also highlights the history of Black entrepreneurship behind Firstline Brands NASCAR driver Rajah Caruth is expanding his influence beyond the racetrack after being named the first celebrity brand ambassador for WavEnforcer, a men’s grooming brand under Black-owned Firstline Brands,













