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Under Armour and Stephen Curry split after 13-year partnership

Athletes do a lot of brand collaborations throughout their careers. However, some brand partnerships feel so natural that it’s hard to imagine a world without them, like Michael Jordan and Nike, or Stephen Curry and Under Armour. Which is why this week, sports fans are reeling the end of Curry

Under Armour and Stephen Curry split after 13-year partnership

Athletes do a lot of brand collaborations throughout their careers. However, some brand partnerships feel so natural that it’s hard to imagine a world without them, like Michael Jordan and Nike, or Stephen Curry and Under Armour. Which is why this week, sports fans are reeling the end of Curry