Author: Christopher Palma

Whether you are a small business entrepreneur or an executive for a major corporation, your success depends on an effective marketing strategy. But gaining market share involves more than having a great product or service. Strategic excellence requires a comprehensive understanding of your current market penetration, unseen opportunities for growth,

You might say it started with Wu-Tang Clan. Although the group’s song “C.R.E.A.M.” (“Cash Rules Everything Around Me”) cemented itself into the minds of longtime friends and college roommates Clint Gray, Derrick Moore and E.J. Reed, they never knew it would one day inspire the business model for their fast-casual

On a vacation in Arizona a few years back, as we wandered around in the hot sun and bemoaned the dry air, a friend pulled a small plastic bottle from her bag. “Anyone want a spritz?” she asked, spraying down her face and neck with the contents of the unassuming

One day in seventh grade, a girl sat next to me on the school bus. She was the kind of person who made fun of everyone. She said, “Nick, I don’t even have to start with you. You’re already too messed up.” That specific incident started a chain of thoughts

Life insurance is vital to your financial planning if you have young children or someone who depends on your income. Most people know that life insurance helps your family if you pass away and they lose your income. But did you know that, in some cases, life insurance can also

The age of AI is here. Three in four small business owners report that they are interested in using it in their business. Yet, 46% say they have a beginner’s level of understanding of what it can do for them, according to a poll of 480 businesses across the U.S.

Michael Costello dressed Beyoncé in a handsewn white lace and nude mesh dress for the Grammy Awards in 2014. This was four years after the fashion designer competed in the eighth season of Project Runway. He came in fourth and also appeared in the first season of Project Runway All

Being the first woman to make it to the top of your industry makes you a pioneer. But to do it in the alcohol beverage industry makes you something even better: the torchbearer for all the other whiskey-making women watching you. That’s the case for Lexie Phillips, who was named

Decision-making doesn’t need to be difficult. But as a starting point, small business entrepreneurs and corporate teams alike must engage in thoughtful strategic planning. That includes understanding and gaining an advantage over larger competitors through knowledge of your position in the competitive landscape. Here is where conducting a SWOT analysis

We learn early to treat others as we want to be treated, but sometimes it pays to do the opposite. Your spouse might crave positive reinforcement, for instance, though it does nothing for you. You might live and die by the completion of your to-do list, while your boss might