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Author: Christopher Palma

How to Build a Marketing Strategy That Doesn’t Depend on Social Media

TikTok’s future in the United States remains uncertain as President Trump’s extension of ByteDance’s deadline to sell looms. Will there be a deal in time? Will the Chinese social giant hold firm? The app’s American future is unclear. But this isn’t TikTok’s only problem—Australia recently raised its minimum age for

How to Craft A Powerful Personal Brand Statement

Introducing yourself professionally doesn’t need to be a mind-numbing task. Stuffy resumes, comprehensive work experience lists and prosaic cover letters are all tools you need to have in your career tool kit. Presenting yourself effectively, however, can also boil down to a succinct and captivating sound bite.  Enter the personal

Valentine’s Day Quotes to Share The Love

With Valentine’s Day just around the corner, it’s not hard to find a box of chocolates or a bouquet of flowers to show your love for someone. But sometimes, it’s hard to put into words how much that special person means to you. Feb. 14 is the perfect time to

Grandparent-Friendly Workplaces for Grandparents Reentering the Workforce

Working parents feel the effects of the U.S. child care crisis and have had to rely on extended family—especially grandparents—to help with child care. A recent index report from KPMG, a Big Four accounting firm, estimates that 1.2 to 1.5 million workers have to shorten working hours or miss work

YouTube Aims to Become the Next ‘Hollywood’ With Plans to Supercharge Creator Growth

For years, the collapse of traditional entertainment has been a hot topic, with U.S. audiences increasingly flocking to on-demand streaming for its flexibility, variety and affordability. Leading that change is a platform that transformed online video in the early 2000s and now reigns as America’s most-watched streaming service: YouTube.  As

4 Fun Couple Challenges to Reinvigorate Your Relationship

If it feels like the only conversations you and your partner have are centered around whose turn it is to stop at the grocery store or when the kids should be picked up from school—you’re not alone. A study found that the average couple talks with one other for about

How Understanding Attachment Theory Can Help You Have Better Relationships

Do you ever wonder why certain people draw you in, while others make you want to flee? It’s all thanks to your personal attachment style. Attachment theory aims to demystify baffling relationship behaviors by examining how early caregivers attended to your love and attachment needs. Styles include: secure, anxious, avoidant

How to Develop Effective Leadership Qualities & Become An Inspiring Leader

Whether at home or in the workplace, leaders aim to help those around them achieve more than they could alone. Part of becoming a more effective leader is continuously developing to grow yourself and your team. If that sounds daunting, don’t worry. There are a number of tried-and-true strategies and

“When One Door Closes, One Door Opens” Quotes for a Positive Outlook

Life throws lemons at us in myriad ways. Failing an exam at school, being let down by a dream college or employer, losing a precious relationship—the list never ends. Such difficulties might feel like doors closing in your face, leaving you stuck and lost. During such moments, it often helps