
Allen Media Group’s HBCU GO announces partnership with P&G
Allen Media Group’s HBCU GO, the leading media provider for the nation’s 107 Historically Black Colleges and Universities (HBCUs), and Procter & Gamble are joining together to celebrate HBCU culture. The partnership includes a commercial campaign titled “THIS IS HOW WE HBCYOU,” which will run during the 2024 football season.