
3 Marketing Strategies to Attract Last-Minute Holiday Shoppers
If the holiday season is a busy selling time for you, you probably didn’t procrastinate in your fourth-quarter marketing efforts. But, as you know, many consumers procrastinate—waiting until the last minute to buy holiday gifts. A Shopify-Gallup 2023 Shopping Pulse report showed that, of the 1,888 people surveyed in November,