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Don’t Let Digital Marketers Tell You that You Can’t Measure ROI

Most of my audience knows me as a journalist, but my alter ego is a digital marketer. Recently, someone I work with told me that you can’t measure the return on investment in marketing. I called BS.  Marketing is a long game with many touches. While you may not be

Does Owning a Pet Contribute to Your Success?

Today, 62% of Americans own a pet; and of those pet owners, 97% of them consider their pet to be a part of their family. Pets have become a huge part of American culture and bring joy to many homes, but are there benefits of having a pet that contribute

New study warns of potential harmful bacteria in tattoo and permanent makeup ink

A new study conducted by the U.S. Food and Drug Administration found potentially harmful bacteria in sealed, sterile-labeled bottles of tattoo and permanent makeup ink.  “In light of our study results, we want to emphasize the importance of continuously monitoring these products to ensure the microbial safety of tattoo inks,”

Don’t Let Digital Marketers Tell You that You Can’t Measure ROI

Most of my audience knows me as a journalist, but my alter ego is a digital marketer. Recently, someone I work with told me that you can’t measure the return on investment in marketing. I called BS.  Marketing is a long game with many touches. While you may not be

Does Owning a Pet Contribute to Your Success?

Today, 62% of Americans own a pet; and of those pet owners, 97% of them consider their pet to be a part of their family. Pets have become a huge part of American culture and bring joy to many homes, but are there benefits of having a pet that contribute

New study warns of potential harmful bacteria in tattoo and permanent makeup ink

A new study conducted by the U.S. Food and Drug Administration found potentially harmful bacteria in sealed, sterile-labeled bottles of tattoo and permanent makeup ink.  “In light of our study results, we want to emphasize the importance of continuously monitoring these products to ensure the microbial safety of tattoo inks,”