
‘Who Are You?’ The Weekend Joins The New WAY Campaign
by Jameelah Mullen August 22, 2025 The New WAY (Who Are You?) culture campaign, an initiative to empower youth to redefine career success, partnered with The Weeknd’s “After Hours Til Dawn” tour for its Atlanta stop at Mercedes-Benz Stadium. The campaign is a partnership between Stand Together, a philanthropic community