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Motivated to Give: Rory Vaden’s Guide to Philanthropy

Billions of dollars of research go into the psychology behind spending. Why do we buy the products and services we do? What actually draws us to a brand? Those same principles of the psychology of influence apply not only to business marketing but also to philanthropy. The same drive we

5 Strategies Customer Service Teams Use to Build Lifelong Loyalty

Recently, Jasmine Charbonier, a pet owner in Tampa, Florida, lost her elderly cat. She tried to return an unopened bag of prescription food. But the food company, Chewy, said no—instead, they told her to donate it to a shelter and gave her the refund anyway, but didn’t stop there. “They

Motivated to Give: Rory Vaden’s Guide to Philanthropy

Billions of dollars of research go into the psychology behind spending. Why do we buy the products and services we do? What actually draws us to a brand? Those same principles of the psychology of influence apply not only to business marketing but also to philanthropy. The same drive we

5 Strategies Customer Service Teams Use to Build Lifelong Loyalty

Recently, Jasmine Charbonier, a pet owner in Tampa, Florida, lost her elderly cat. She tried to return an unopened bag of prescription food. But the food company, Chewy, said no—instead, they told her to donate it to a shelter and gave her the refund anyway, but didn’t stop there. “They