Author: Christopher Palma

Billions of dollars of research go into the psychology behind spending. Why do we buy the products and services we do? What actually draws us to a brand? Those same principles of the psychology of influence apply not only to business marketing but also to philanthropy. The same drive we

Recently, Jasmine Charbonier, a pet owner in Tampa, Florida, lost her elderly cat. She tried to return an unopened bag of prescription food. But the food company, Chewy, said no—instead, they told her to donate it to a shelter and gave her the refund anyway, but didn’t stop there. “They

Artificial intelligence (AI) is taking over the business world. It’s no secret. According to 2025 data, roughly 78% of companies are already using AI in some capacity—and 92% intend to increase their investment in AI over the next three years.  It’s no longer a trend. AI is here, and it’s

Google’s newly released Gemini 3 model is making waves in the AI space and, for the first time in years, putting ChatGPT on the defensive. Released on Nov. 18, Gemini 3 has drawn early praise for its speed, sharper reasoning and ability to handle images and video. Industry insiders suggest

Leadership is one of those words we hear often, but it holds a different meaning for each of us. For me, leadership has never been about titles or power—it’s about leading with purpose. Throughout my career, I’ve had the privilege of managing many creative teams, and I’ve learned that the

When I was younger, I thought being a leader meant carrying everything on my shoulders. Back in the early FUBU days, I wasted months chasing solutions I could’ve solved in days if I’d just reached out. I believed asking for help would make me look weak. Turns out, it made

By this point in the AI revolution, the phrase “AI won’t take your job, but someone using AI will” has saturated the ears of marketers and business owners alike. While admittedly grating at times, innovative leaders are seeing truth in the technological platitude in a new light as AI agents—autonomous

When George Mattson met Ed Bastian in the late 1990s, he couldn’t have predicted their relationship would eventually help shape how millions of people travel around the world. At the time, Mattson was a young banker at Goldman Sachs. He’d just taken on responsibility for major client relationships in the

The food, the celebrations, the traditions: The season of Thanksgiving has arrived! Amid the hustle and bustle of prepping for guests, travel plans, and winding down professional obligations, it may seem like your time is at an all-time premium. Just the thought of adding to your already lengthy to-do list

Community service is important because it strengthens neighborhoods, improves lives, and fosters personal growth. It connects people across different backgrounds, addresses needs that money alone can’t fix, and builds the trust that keeps communities thriving. By giving time and skills to help others, volunteers create lasting change for both their